Starbucks China bonds the community with a better supply chain

Starbucks China, the coffee chain house, made its appearance at the first China International Supply Chain Expo with its scaled vertical integration approach from "bean-to-cup", to elevate consumer experiences and strengthen connections with the Chinese community.

The company in Sept unveiled its Coffee Innovation Park in Kunshan, Jiangsu province, marking its largest investment in manufacturing and distribution in the country, to upscale its supply chain capacity.

Starbucks China also launched its innovation and technology center in Shenzhen, Guangdong province, in August, to enhance its technological capacity and data infrastructure for intelligent and high-end development.

Emphasizing the importance of a green supply chain, Starbucks China has aimed to apply circular concepts throughout its entire chain, said the company.