Traditional culture given a modern twist

New enthusiasm revitalizes time-honored brands

By YANG FEIYUE | CHINA DAILY | Updated: 2024-02-05 08:00
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Liu Dai'e practices the traditional craft of Tujia brocade weaving in her home village in Longshan county, Hunan province. [Photo/CHINA DAILY]

Liu Dai'e completed dozens of orders for her handmade scarves and shawls bearing distinctive cultural elements of the Tujia ethnic group in time for Spring Festival, which falls on Saturday.

Born and raised in a village in Hunan province, Liu has introduced over the past two years a new technique to the traditional craft of Tujia brocade weaving, which in 2006 was named as a national intangible cultural heritage.

"Many of my customers like to wear these scarves and shawls for Spring Festival, or send them to their families and friends as gifts," said Liu, whose village is situated in Miao'ertan town, Longshan county.

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