Women spend more for better quality of life

Female users in different generations have different preferences also, with the post-2000s generation preferring makeup tools, digital accessories and fashion jewelry; the post-1990s generation liking children's wear, makeup tools and snack specialties; the post-1980s generation being attracted to socks, cleaning products, fruits and vegetables; and the post-1970s generation preferring grain, cooking oil, skincare products, fresh flowers and green plants.

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