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NBA Finals to offer immersive experience in selected IMAX cinemas

By Xu Fan | chinadaily.com.cn | Updated: 2024-05-22 11:47

The 2024 NBA Finals will be broadcast live in selected IMAX cinemas in Hong Kong and Taiwan in June. [Photo provided to China Daily]

In an exciting development, NBA China and IMAX China have revealed plans to broadcast the 2024 NBA Finals live in handpicked IMAX cinemas in Hong Kong and Taiwan this June, promising basketball enthusiasts an immersive viewing experience like never before.

This groundbreaking partnership marks a significant milestone for IMAX China, representing the first instance where the renowned cinema chain will deliver a live sports spectacle to its audiences.

Daniel Manwaring, CEO of IMAX China, expressed enthusiasm about this collaboration. "This partnership with the NBA signifies a pioneering leap in IMAX's content offerings strategy. Whether it's the front row at Taylor Swift's electrifying concert tour or courtside at the most exhilarating basketball games globally, IMAX is now bringing audiences closer to the heart of the action in unprecedented ways, solidifying our position as the ultimate destination for immersive entertainment experiences, not limited to blockbuster movies alone."

Leading up to this momentous occasion, IMAX China kicked off the 2024 New Year by screening Taylor Swift: The Eras Tour, a groundbreaking concert film showcased in IMAX theaters across the Chinese mainland. Special screenings transformed theaters into virtual concert venues, allowing fans to sing along, brandish glow sticks, and capture memorable photos and videos. Impressively, a substantial 45 percent of the movie's box-office earnings were attributed to IMAX theaters, underscoring the audience's enthusiasm for these immersive entertainment offerings.

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