Louis Vuitton unveils four pop-up spaces in Beijing
July's heat heralds the arrival of the Olympics. As a previous host, Beijing once shared its compelling narrative with the world. Now, it is Paris's turn to shine in the summer sporting spectacle. A new chapter unfolds, akin to a summer dialogue between Beijing and Paris. On Wednesday, Louis Vuitton is unveiling pop-up spaces across four locations in Beijing - 798 Art District, the Drum Tower, Liangma River and China World - with the new publishing of the Louis Vuitton City Guide Beijing and Paris edition. In a celebratory nod to the spirit of the Olympics as well as to the 60th anniversary of the establishment of bilateral relations between China and France, the event also features the debut of the City Guide Paris Sport edition and City Book Paris.
The pop-up spaces are called "Beijing Fan'er" in Chinese and "Beijing Fun" in English. The pronunciation of the two words sound similar and Beijing fan'er means Beijing style. It represents Beijing's attitude and personality, as well as its charm.
