Shanghai's iconic Baixin Bookstore reopens with a new look

The bookstore now mainly consists of six areas. In addition to well-designed book collections and categorized display areas, its dining space and paper store are eye-catching.

Named "Bao Du Bookstro", which basically means "to read and be full", the dining brand is inspired by both "bistro" and "book-stroll". Chen indicated that Baixin is like a book itself, and it hopes to provide audiences with a space where they can stroll through the books to get mentally full, and be physically full with tasty food offered at the same time.

Superpaper Sonic, the paper store set inside the bookstore, is another historic brand in Shanghai. Established in 1934, the store has been specialized in various kinds of paper, and is now looking to explore more possibilities in paper's utilization and combination with lifestyle.

Together with the opening of the bookstore, a cultural festival was launched. Running until Sunday, the event featured a number of artists and a variety of music performances covering piano, folk, jazz, R&B, DJ and more.