'Huanren ginseng' goes global, grows market

In order to embark on a high-quality development path, the county government has implemented standardized cultivation and production protocols, and also encouraged companies to strengthen their brand image by participating in international exhibitions and hosting brand launch events, which have raised the profile and prestige of Huanren's ginseng.

"Through enhanced branding efforts, the value of Huanren's ginseng industry has steadily increased, with an annual output value of over 3 billion yuan," said Hao Yanjun, deputy head of Huanren county government.

Huanren's ambitions now extend beyond ginseng cultivation and processing. The county is exploring diversification by integrating it with tourism. A comprehensive ginseng industry base that combines ginseng production, sightseeing and experiential activities is underway, allowing tourists and students to gain a deep understanding of the traditional herb, said Liu, the county head.

"We are actively promoting a model that integrates cultural tourism with the TCM industry," said Liu. "Our goal is to introduce Huanren's forest-grown ginseng to a wider market, while also attracting more visitors to experience the unique blend of nature and culture here."

Looking ahead, Liu said the county government will strengthen international market research to better understand the demand and standards of different countries and regions in the ginseng sector, and optimize product structure and quality standards to meet global market requirements.

"We believe that with the joint efforts of the government, enterprises and society, Huanren's ginseng industry will make even greater contributions to regional development and the well-being of the people," Liu said.

Xing Zhiyuan and Wang Song contributed to this story.