Intangible culture competitions boost Nagchu's rural economy

She said that pottery making was passed down by the Tibetan ancestors and is now recognized as an intangible heritage project. "By participating in city-level intangible heritage skills competitions in recent years, the cooperative's visibility has increased," she said, adding officials and residents from surrounding areas, as well as individuals from other regions, have flocked to purchase their products.

"Through activities like the intangible heritage skills competition, there has been a significant enhancement in public awareness regarding the inheritance and protection of traditional culture."