IFA at 100: A Strategic Stage for Chinese Firms

In 1930, Albert Einstein delivered a keynote address at IFA or Internationale Funkausstellung Berlin (International Radio Exhibition Berlin). Nearly a century later, his likeness reappeared—this time as a hologram—delighting visitors at IFA Berlin's centennial celebration. Held from September 6 to 10, 2024, the event traced a century of consumer electronics, offering a visual journey through the technological evolution that has shaped the modern world.

More than just a nod to the past, IFA Berlin continues to serve as a bellwether for future innovation. As one of the world's largest technology fairs, it sets the tone for the next wave of consumer electronics. This year, with over 215,000 visitors from 138 countries and 1,800 exhibitors, the event covered cutting-edge sectors from artificial intelligence to sustainability. Notably, the growing prominence of Chinese companies suggested a broader shift in the global technology landscape.