Li Brocade makes Paris fashion week debut

At the fashion show, Tam unveiled the 2025 Spring/Summer "LA Li" collection. Drawing inspiration from the tropical rainforest vegetation, diverse wildlife and cosmic energy of Wuzhishan, the collection features 10 unique designs incorporating Li Brocade elements. This launch is seen as a significant step in introducing Li Brocade to the global market.

China's "wild countryside model", Lu Kaigang, better known by his stage name Lu Xianren, walked the runway wearing attire featuring Li Brocade elements. "For today's young people, it's essential to innovate and boldly showcase our heritage, letting the world know about China's Li Brocade and intangible cultural heritage," said Lu, who participated in the show.