Zhejiang's Shuifang Street eyes becoming base for short TV shows, films

Therefore, Shuifang Street Tourism Development has teamed up with a TV production company in Dongyang, which is known for various TV and film studios, to turn part of Shuifang Street's area into a TV production base, said Yang.

Meanwhile, Yanxiapan village's natural attractions of mountains and creeks can serve as natural settings for TV series, he added.

According to a white paper on the development of China's short drama industry (2024) released by China Netcasting Services Association in November, the market value of China's short drama market will exceed 50.44 billion yuan ($6.9 billion) at the end of 2024, up 34.9 percent year-on-year. The total annual box office revenue of films is expected at around 47 billion yuan for 2024.

By 2027, the market value of China's short drama market will exceed 100 billion yuan, according to the report.