Visit strengthens province's cultural ties with Hungary

As one of the members of China Broadnet, Jishi Media signed a strategic cooperation framework agreement with the Hungarian Asia-Europe Economic, Cultural and Tourism Development Center. This collaboration aims to jointly establish a digital service platform, expand the Sino-European digital service network and integrate resources. By utilizing technologies such as big data analysis and cloud computing, the platform will provide market insights, resource matching, and digital marketing tools for Chinese enterprises, in a bid to facilitate their access to European resources.

The film industry was also to the fore as the two sides are promoting the coordinated development of their film industries.

Changying, formerly known as Changchun Film Studio, signed a strategic cooperation framework agreement with the Hungarian Image Asia Company at the event, focusing on film project cooperation, market promotion and other areas to drive deep collaboration of the film industries of both countries.

Changchun Film Studio is known as the birthplace of Chinese cinema and it was the first State-owned large-scale comprehensive film production base in China. The signing will see further exchanges and promote the integration of film culture between the two parties. Through resource sharing, both sides will promote their coordinated development and enhance their international competitiveness.

During the visit, the Jilin delegation met with former Hungarian prime minister Peter Medgyessy to discuss cultural tourism, publishing and other topics. They also visited the China Cultural Center in Budapest and other cultural institutions to introduce the high-level openness of Jilin province and invite Hungarian cultural and tourism industry representatives to participate in the cultural events such as China-Northeast Asia Expo, Changchun Film Festival, and Jilin Snow Exposition.