Changchun expo highlights Jilin's ice-snow industry

The expo also serves as a launch platform for new products. A sports equipment company attending for the first time debuted its ski boards at the event. "Jilin is the core hub of the ice and snow industry, and the expo is a trendsetter in the industry," said Song Wei, the company's marketing manager. "We chose to launch our new products at the expo, hoping to connect with more partners through this platform."