Jingdezhen ceramics industry embraces tech empowerment, innovation

Taoxichuan Cultural and Creative Block has transformed old porcelain factory buildings into a digital platform integrating creativity, entrepreneurship, and sales. Its "Yi Space" public innovation platform gathers over 25,000 entrepreneurial youths, often called "Jing Piao" (Jingdezhen drifters). They inherit the craftsmanship spirit of handmade porcelain while leveraging a live-streaming base and platforms like Douyin and Kuaishou to build a global digital sales network. This allows both handmade treasures and mass-produced quality porcelain to reach more consumers.

A supporting intellectual property protection center safeguards original designs, forming a complete entrepreneurial chain of "creative market + Yi Space + live-streaming base + smart workshop". This chain drives employment for 110,000 people upstream and downstream, with over 30,000 registered copyrights, making the ceramic industry ecosystem more prosperous and diverse.

Digital technology is reshaping Jingdezhen's ceramics industry by blending traditional craftsmanship with modern innovation. It preserves the unique value of handmade porcelain while improving quality and efficiency in mass production. This approach allows the ancient porcelain capital to maintain its cultural roots while exploring new growth through technology. Jingdezhen's transformation showcases a path for traditional sectors to evolve, promising a forward-looking future.