'Sky Ladder' via ferrata in Zhangjiajie draws global thrill-seekers

The operating team has introduced immersive experiences, including guided climbs with personal photographers and drone filming. Climbers who complete the route receive a certificate and a trophy. Many proudly share their videos and trophies on social media platforms.

"Our videos are very popular on TikTok and Instagram," Wang said. "Many foreign visitors arrive holding their phones with our videos, telling us they've watched them so many times that they just had to come and try it for themselves."