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Following the reel road

Guangdong is using film, celebrities and online entertainment to transform screen culture into tourism revenue, Xu Fan reports.

By Xu Fan | CHINA DAILY | Updated: 2026-05-16 11:03

Ahmed Mohammed Jaber Alkalthoom (left in top photo) and Wong Cho-lam try out various experiences in Guangdong province for a reality show. [Photo provided to China Daily]

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