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Industry: Culture-related business
Project nature: New construction
Project location:
The project site is located at Nanyuan village, Nanyuan county, Fengtai district in Beijing, which borders Fengtai-Yifeng (development zone) highway to the north, the extension of the south part of Tiantan road (which is under construction) to the east and the 5th ring road to the south and neighbors the arterial axial road in southern Beijing, which has convenient transportation. The project lies in the core development area of southern Beijing and is eight kilometers away from Tiananmen Square. It will become a good place to promote traditional culture and the creative industry.
Project positioning
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| Design sketch of the project |
Beijing Baoyuan International Mall is a key project to promote the cultural creative industry insouthern Beijing, as stated in, “The action plan to speed up development of southern Beijing”. The project will renovate, the ancient city to acquire a brand new image and Beijing spirit. As one of the major landmarks on the axial road of southern Beijing, the site will become a recreation area, where people can appreciate the unique Beijing culture, classic European culture, as well as various kinds of cultures from different ethnicities and regions in China.
The project will build a B2C online shopping platform. Fashion shows will be held as well.
Project sketch
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Design sketch of the indoor scene |
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Design sketch of the outdoor scene |
Beijing Baoyuan International Business Management Company would undertake construction. The company is located in Nanyuan village, Fengtai district. Executives in the company are professional managers from large business groups in the cultural creative industry or advertising design sector in the city.
Covering 160,000 square meters, the project will establish a three-floor building with a garden on top and a floor underground. The ground floor, covering 28,000 square meters, will be a classic European style business area with a large showroom for arts and crafts and a gym. The first and second floors covering 60,000 square meters will serve as a shopping mall, selling clothes, gold and jewelry, bags, cosmetics, sports equipment, home supplies, digital products, small home appliances, etc. The third floor, covering 30000 square meters will have a showroom for leather wares under international brands and unique products from different countries and regions, including Japan, Korea, island of Taiwan, Germany, France and the US. Cinemas, video games center, cafeteria, and fast-food restaurants can be found on the top floor, which will cover 15,000 square meters.
Analysis of return on investment
The project would cost around 1.2 billion yuan ($192 million). Profits would mainly come from house rents, which could reach 300-350 miilion yuan ($48-56 million) annually.
Conditions for construction Relevant planning documents: "Plan by Ministry of Culture to double cultural industry’s volume during the twelfth ‘Five-Year’ period"; "Development plan for cultural and creative industry in Beijing during the twelfth ‘Five-Year’ period"; "Plan for social and economic development of Nanyuan county, Fengtai district"; "Action plan to speed up development of southern Beijing".
Contact us
Beijing Baoyuan International Business Management Company
Ji Jingwei
Tel: +86 10 13801235750
Cheng Guangzong
Tel: +86 10 13260181171
Address: Nanyuan village, Nanyuan county, Fengtai district
