Home / Biz updates
Baidu's Vice President Zhang Dongchen announced at the 9th Global Mobile Game and Channels Conference, in Beijing on March 24, that Baidu will integrate its Duokoo mobile game business with its 91 Wireless game business, to formally establish a Baidu-branded mobile game division.
 |
|
Baidu’s Vice President Zhang Dongchen speaks at the 9th Global Mobile Game and Channels Conference in Beijing on March 24. [Photo/Xinhua] |
Zhang said that following the integration, the business will enjoy more support within the company, including a specially assigned manager and a tailored commercial team, as well as its own first products -- search engine, Tieba (largest Chinese communication platform) and video.
It will also have a more professional operation plan for the integrated mobile game business to help game developers advertise their creations with its competitive online and offline channels.
In addition, Baidu will sponsor some big events in a bid to cement its presence in the mobile game market.
Zhang hopes his company can offer better service for game developers with the help of integration and cooperation between potential game businesses, and the industry would make more progresses in the future.
