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A forum standardizing online tourism was held in Beijing on October 20.
The forum, hosted by local government and business bodies, focused on integrating tourism with the Internet and the development of smart tourism.
Hou Zhengang, of the National Tourism Administration, introduced national policies. The forum also reviewed recent developments in online tourism and future measures.
Experts and business representatives offered their opinions on market development.
China has witnessed booming online travel services, with many emerging online agencies offering more convenient services for tourists.
The Internet will play a leading role in China's future tourism development and is expected to be be fully integrated with tourism by 2020, according to a September report from the National Tourism Administration.
The goal is to make online tourism investment account for 15 percent of total tourism investment, and for online tourism consumption account for 20 percent of the total.
