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A woman tries on her tailored dress at Fleurwish garment store owned by Ju feifei in Beijing on May 28, 2016. [Photo provided to chinadaily.com.cn] |
Now she has a mortar-and-brick store in Beijing offering tailored clothes to 50 to 60 customers, each of whom spends at least 20,000 yuan ($3048) each year, making this store self-reliant.
The customer base is more a result of word-of-mouth advertising, rather than active marketing, said Ju, who, as the chief assistant to Jacques Azagur, had accumulated years of experience in the high-end customerization sector before returning to China in 2012.
She added that some of her female customers are so satisfied with her tailored clothes that they also bring along their husbands to find their unique fit in the store.
