BIZCHINA / Biz Media Digest

Beverages: Pepsi builds research center

Updated: 2006-04-04 14:50

PEPSI has set up its first research center outside the United States aiming to develop food and beverages to accommodate the tastes of Chinese consumers. Researchers will come from all over China to develop products for different parts of the country, said Luo Enyu, head of the research center, which will be based in Shanghai. (Shenzhen Daily)

Tsingtao Brewery, the largest beer maker in China, saw its second-half earnings fall 5 per cent, due to fierce competition from foreign breweries. Tsingtao, which is 27 per cent-owned by top US beer maker Anheuser-Busch Cos Inc, is relying on growth of its flagship brand to help lift prices and margins in a country where a 640-ml bottle just over a pint can cost only 12 US cents. (HK Edition)


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