BIZCHINA / Biz Media Digest

IT: New design faces difficulty
(FT)
Updated: 2006-04-17 15:10

Bill Amelio, chief executive of Lenovo, has indicated that the company's efforts to update the look of the ThinkPad brand of notebooks has not been well received by customers, and are likely to be withdrawn.

Lenovo, which acquired the ThinkPad brand as part of its 1.75 bln usd acquisition of IBM's personal computer division in 2005, launched a titanium-clad oblong ThinkPad with a wide multimedia display last summer, the first non-black model in the range.

However, Amelio told the Financial Times that corporate IT managers, who form the core of the ThinkPad customer base, had not reacted well to changes to the design.


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