BIZCHINA / Biz Media Digest

Trade: US plans Shanghai show center
(Chinanews.cn)
Updated: 2006-05-18 18:09

It was learned on the afternoon of May 15 that the largest overseas exhibition center of US products may be set up in Shanghai. Yu Jianlong, head of the Economic Information Department of the China Council for the Promotion of International Trade (CCPIT), who is paying a visit to the US industries, revealed that an exhibition center of US products aiming at commencing exhibitions, exchanges and usage training of US products in China and neighboring markets will be established in a Chinese mainland city. Based on CCPIT's recommendation to the exhibition industry and organizations in the United States, American experts are mostly inclined to build the center in Shanghai at present among several candidate cities such as Beijing, Qingdao, Guangzhou and Shanghai.

The overseas exhibition center of US products to be set up in China will enable over 500 US enterprises to work, exhibit, demonstrate and even provide user training there all the year round. The city where the center is located will offer US enterprises a preferential rental policy and a complete chain of fast and up-to-standard services in terms of industry and commerce administration, taxation, import and export, intellectual property rights and infringement handling. The exhibition center will entrust its management and operation to an international business company.

This exhibition center features a "three-in-one" exhibition mode that combines demonstration, interactive exchange between buyers and sellers, and online virtual exhibition. It is a newly introduced concept in the international exhibition industry. Establishment of this exhibition center in China will forcefully elevate the level of China's exhibition industry. From the point of view of the US, establishment of this center indicates that the vast Chinese market will no longer be occupied by a very few jumbos such as Boeing, Microsoft, Mcdonald's and Walmart. Small and medium-sized companies, which make up 90% of all enterprises in the US, will have the chance to promote their globally leading products in the fields of biotechnology, machinery manufacturing and environmental protection to China.


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