Around two thirds of China's on-line shoppers are male and 83 percent are between 18 and 35 years old.

Customers with average monthly incomes between 1,000 and 3,000 yuan are the major online purchasers, according to a report released by consulting company under China Center for Information Industry Development (CCID Consulting).

Enterprise management staff, civil servants and students are the major online consumer groups.

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