One year ago, Intel also located the global headquarters of its channel platforms group, one of its major business groups, in Shanghai. Its function is also to work with computer manufacturers in computer system design and solution testing.

AMD has so far gained some ground as it strives to catch up with Intel in terms of consumer desktop computers and servers. But it still needs to make breakthroughs in the notebook and enterprise desktop computer segments.

"In every segment, we must maintain and increase our relations with customers, provide innovative technologies to them, and make market competition more open," said Meyer.

In a rare attack, Meyer said the industry was "sick" with Intel making huge profits, leaving many computer makers either in the red or with just a single-digital operating profit margin.

 "Our strength is based on the knowledge that our customers want a choice," said Meyer.

AMD has waged legal battles with Intel in the United States, South Korea and other countries, where it has accused the firm of monopoly practices.

Meyer said this is a long and sometimes painful process, due to difficulties in collecting evidence, expecting the earliest court hearing to take place sometime next year.

He added that as a smaller player in the microprocessor business, AMD has been engaged in price wars, as price is a weapon that his company has to use to challenge Intel.

But he said that AMD now has more weapons, so competition is being extended to many more areas.

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