Time-honored TCM brand to go further

By Dai Yan (chinadaily.com.cn)
Updated: 2006-09-27 09:33

Harbin-based Shiyitang Pharmaceutical Factory, a subsidiary of Harbin Pharmaceutical Group, vows to promote its brand value and explore the overseas market, the head Liu Wei said.

The factory, founded in 1903 in Northeast China's Heilongjiang Province, presently ranks among the top 50 traditional Chinese medicine (TCM) enterprises in China and the Shiyitang has been regarded as one of the five old famous TCM brands.

Quality, sales and corporate culture are essential to the Shiyitang's brand-building. The factory is picky about materials and boasts unique techniques, which makes it a trustworthy TCM producer. It has also set up a sales network covering all regions across China and exported to over 20 countries and regions.

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The full text is available in the Sept-Oct Issue ofChina Medicine.

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