According to a July release from the China Internet Network Information Centre, only 20 per cent of Chinese Internet users used the web to find a job.

"The main reason why these people do not use the Internet to find a job is the existing services in the market are just not meeting their needs," said Su.

The domestic research firm Analysys International said in a research note that a common problem for Chinese online recruitment websites is the entry barriers are very low and business models are highly similar.

It said a key factor to outdoing competitors is innovation, which Su said his company is aiming for.

While almost all other recruitment websites are focused on recruiters and the content of the websites are arranged according to recruitment advertisements, 1010job says job-hunter works through user-based information aggregation.

On the website, job-seekers can share their experience in finding jobs, interview skills and reviews of employers, so that people can help each other, rather than searching for jobs by themselves.

Another step 1010job is taking in its quest for rapid growth is an alliance with NetEase.com, a NASDAQ-listed Chinese Internet portal.

The two companies said yesterday that 1010job will provide content to the recruitment channel on NetEase's website and the recruitment channel will also be embedded into NetEase's mail system and online forums.

Michael Tong, chief operating officer of NetEase, one of the top three Internet portals and the biggest e-mail service provider in China, said one of the company's strengths was that most users are 18 to 25 years old just the right age to find a job.

1

2

3

(For more biz stories, please visit Industry Updates)