Course turns bosses into counsellors
(China Daily) Updated: 2006-10-12 08:58 The Guanghua Management School of Peking University set up a project called
the Women Development Programme (WDP) in 2003. The Management School of East
China Normal University set up its Perfect Women Programme this year.
According to the organizers of these projects, they were set up as it was
found that female entrepreneurs led firms differently to their male
counterparts.
"The difference mainly lies in how to lead employees, how to handle risk, how
to persuade others on an issue and how to ease pressure," said Lu Feng,
organizer of the Beijing-based WDP.
Different to skill-oriented courses for male leaders, courses for women are
more comprehensive and cover aspects like family relationships and personal
image creation.
According to the organizers of such programmes, their projects emphasize not
only their attendants' role as elite company managers, but also the role as a
"perfect" woman at work and in life.
Organizers said there has been a huge demand from women entrepreneurs for the
training and re-education .
Statistics from the Beijing-based Female Entrepreneurs Association show that
more than 43 per cent of female enterprise leaders in China (there are 20
million female bosses across the country) said they felt they lacked management
and professional skills.
Most of the women who attend the programmes are from private enterprises and
are aged around 40, according to statistics from programme organizers.
According to Chen Liangwen, a researcher in economics with the China Regional
Economics Centre, female owners of private enterprises are more in need of
improvement than female bosses at large-scale State-owned enterprises.
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