SAIC Motor Corp, the partner of General Motors and Volkswagen in China, has unveiled the brand for its planned self-developed cars. The top Chinese automotive group said in a statement that its own cars will be called Roewe with a logo of two golden standing lions framed by a red-and-black shield.

The company expects the launch of the brand to help its own cars create an image of "prestige, dignity and sagacity" and launch them into the medium- and high-end market. The move came after the group abandoned two own brands, Phoenix and Shanghai, in 1993.

"It is our mission to create internationally competitive brands. The launch of the new brand is an important step in our international strategy," SAIC Motor president Chen Hong said in the statement.

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The full text is available in the October Issue of AutoChina.

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