The remarkable success in sales is attributed to the strategic adjustment made by the company, according to Huang Zhongqiang, deputy general manager of Changan Suzuki. First, the company has mapped out a plan for the future product line and improved communication with its Japanese partner. Second, production costs have been reduced to enable the marking down of the Swift model earlier this year. Third, product promotion has been strengthened for the major model Swift to highlight its economic and fuel-efficient features. In addition, the sales outlets have been standardized and optimized. Currently, the company has over 280 sales agents, among which nearly 60 percent are 4S (sales, spare parts, service and survey) shops.

Huang is optimistic about the company's sales for this year and next year since the company's products conform to State policy calling for economy and fuel efficiency, and Suzuki has strong technological expertise in small-displacement vehicles. The total sales volume of this year is expected to reach 120,000 to 130,000 units. The goal for next year is 150,000 to 160,000 units.

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The full text is available in the November Issue of AutoChina.

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