"For sure it is a huge opportunity for Auto China, not only because of the 2008 Beijing Olympic Games, but also because the China auto industry will be at an unparalleled scale at that time," Wang said.

He tells China Daily the organization will take full advantage in the coming two years to prepare Auto China 2008.

"The new exhibition centre in Shunyi District, in northeast suburban Beijing will provide more than 150,000 square metres for carmakers to exhibit their proud products," Wang said.

At present, the limited space of the China International Exhibition Centre, located near the North Third Ring Road, has meant less room for the exhibition area.

"In 2008, with the new exhibition centre, all the carmakers will be able to set out their world-class layouts and designs in exhibition areas," Wang said.

At present, there are more than 20 auto-related exhibitions, including spare parts and technology shows, held in different cities in China.

"They provide opportunities for Chinese automakers to build their brand image. It's also a helping hand for the Chinese auto industry," Wang said.

However, he doesn't think much of the big and small exhibitions held throughout the year.

In his view, the exhibitions can be sorted into two categories.

"One form is the international exhibition, targeting the end consumer, which is the best way for branding. The other is trade fairs that promote the auto sales, in which the enterprises won't invest much," he said.

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