By 2010, consumer spending for online entertainment will more than double to over 950 million yuan, Shanghai-based iResearch said. Even with such robust growth, however, that figure will account for only a portion of the sector's total revenue as more companies will want to advertise through video platforms, the report predicted.

The total market is expected to generate 3.4 billion yuan in sales by 2010, of which more than 70 percent will come from advertising.

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