Changyu sets higher standard

By Lao Ju (China Daily)
Updated: 2007-03-13 09:37

Changyu has also attached great importance to developing high-end wine products in the past three years.

"We have built a large grape farm of more than 5,000 hectares, which has provided high-quality grapes to ensure the development of high-end wine," Sun said.

Last year, Changyu set up an ice wine plant in Northeast China's Jilin Province, becoming China's only producer of high-end ice wine.

Besides grape farms, Changyu also attaches great importance to the introduction of state-of-the-art technology and facilities.

"We have continued to meet China's wine producing standard and introduced key technology and facilities from other countries. So we are now in a position to keep up with those leading international wine producers in terms of technology and facilities," said Sun.

According to Sun, Changyu has invested nearly 300 million yuan in upgrading technology and facilities since the 1990s.

At present, Changyu has set up a State-level wine technology center and developed a wine technology research team.

To sustain its rapid growth in the domestic and overseas markets, Changyu will also focus on diversifying its wine products, Sun said.

The company currently has more than 120 varieties of wine to meet the demands of diverse customers.

"We will also expand our sales network in the domestic and overseas markets," Sun said.
So far, Changyu wine has entered more than 500 Chinese cities and over 40 countries and regions, according to the company's president.


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