Entrepreneur bets on horse success

A farrier apprentice shoes horses under the supervision of an experienced farrier, who has been working in Macao for decades, and earns approximately 300,000 yuan a year. [Photo/China Dialy]

Li Jiafei, a club equestrian from Hunan province, said it takes a lot of time and effort to be a rider, not to mention the hardship he endures such as hunger and injuries during training.

Li, who is 167 centimeters in height, said he is always on a diet to keep his weight under 50 kilograms so his horse can run fast with a lighter load. But he doesn't regret becoming to be a rider and said he enjoys every minute he spends with the horses.

In 2013, Rider Horse raked in 50 million yuan in revenue with a net profit of 20 million yuan, with most of the yield coming from the breeding and trading sectors. It is still growing, and Lang predicts that sales revenue will triple this year.

In addition, the company is preparing for an initial public offering in Shenzhen's Growth Enterprise Market, known as ChiNext, to have access for further capital for growth.

Among its ambitious plans: to build China's largest horse-breeding center to develop the best domestic thoroughbred, halfblood, warmblood and Mongolian horses to serve the growing needs of China's horse lovers and equestrian clubs.

"If we succeed, we will become the first listed company in the horse industry," Lang said.