Raising a toast to success

"The trend in spirits is with the craft spirits that are made using natural ingredients in small batches. And we are riding that trend. The timing is just right," she says.

While she already has her hands full running the company, Limpe-Aw has other things on her plate that keep her busy. As president of the Distilled Spirits Association of the Philippines, she represents the industry in talks on regulatory issues, taxation and policy direction with relevant government agencies.

As a mother, Limpe-Aw makes it a point to pass on her forebears' lessons on discipline, responsibility and hard work to her three sons.

She admits to being a disciplinarian. "I am strict. I allow them to enjoy life but they have to know their limits. They have to be responsible in school and in work. If you are responsible in school and work, everything will follow." Two of her sons now handle sales and marketing roles for the distillery.

Limpe-Aw already knows what she wants to focus on next－agriculture.

"We have a demo farm for the sweetest organic mangoes across our plants. Maybe I can expand that or go into production. I'm already planning it," she says.

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