Hikvision blazes innovation trail

Since 2013, the company has entered the Internet surveillance market with products that combine cloud computing and big data with digital surveillance.

As China presses ahead with the development of the "Internet plus" strategy, the company has managed to establish a complete industrial chain based on the Internet.

Apart from domestic market, Hikvision is also expanding rapidly in international markets. During the first six months of the year, its overseas sales reached 2.57 billion yuan ($397 million), up 58.73 percent year-on-year.

Overseas sales made up 25 percent of the company's total revenue in 2014, Zheng said, adding that the contribution will increase this year.

Yao Lijian, international marketing director of Hikvision, said that though the company is still building its brand globally, it has started to win large orders in direct competition with other big companies.

"We used to have slim chances even in the domestic market, but now our brand has a certain level of recognition in the global market," he said.

In the United States, the company has won some projects like the residential security and safety in New York River Park Towers public housing facilities.

Yao said that expanding into target markets is crucial for Chinese companies to gain a competitive edge around the world. In the US, the company has participated in partnership programs of local associations to gain support and opportunities.

On June 24, it became the silver executive strategic partner of the US-based Electronic Security Association.

Founded in 1948, the ESA is the largest professional trade association in the US in electronic life safety, security and integrated systems industry.

Marshall Marinace, president of the ESA, said that the association is looking forward to cooperating with Hikvision in the years to come.

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