Nippon Paint colors Taiwan schools with local Cultural

Staff members of Nipsea Group and students of volunteer art summer camp by Rueimei Elementary School in Taiwan pose for a group photo. [Photo provided to chinadaily.com.cn]

"Nipsea Group takes Corporate Social Responsibility (CSR) as one of its business strategies and respects different cultures in various markets," said Ariel Wu, Nipsea Group CSR, PR and Brand Communication Director. She underlined that the Nipsea Group adopted the "1 pull 1" management strategy by working with different enterprises, partners and artists to combine their strength and experience, with an aim to transform "Color, way of love" program into an sustainable public welfare platform.

Ariel also said that the program started off and was implemented successfully in China, and Nipsea Group hopes to spread it all across Asia. The Group has, therefore, launched the "Color, way of love @ Asia" project to bring more love, joy and color to the children of Asia and help enlighten their creativity with color and art.