12 minutes and 28 seconds
Alibaba saw its gross merchandise volume reach 10 billion yuan within 12 minutes and 28 seconds after the festival started. Last year, it took 38 minutes and 28 seconds to reach that mark.
The big screen shows live data of gross merchandise volume of the 2015 Tmall Global Shopping Festival on Nov 11, 2015. [Photo provided to chinadaily.com.cn] |