With 3D and VR, Chinese tailor aims to help more find 'perfect fit'

By Song Jingli (chinadaily.com.cn) Updated: 2016-06-06 08:26

An interactive fitting app produced by Jiaxing Getelan Garments Co Ltd is displayed at the Light of Internet Expo at the 2nd World Internet Conference in Wuzhen, Zhejiang province, on December 15, 2015. [Photo by Wang Chengmeng/chinadaily.com.cn]

However, Xia Hua, a female entrepreneur who has been in the garment industry for more than 20 years, said currently both the 3D technologies and VR technologies are mainly used right before purchasing, playing the role of a fitting room，rather than the early stage of design. Xia's company sells suits to China's entrepreneurs, including Alibaba's Jack Ma.

Wang, a PHD holder who has studied VR for years and is also founder of Punchsea Technologies Company Limited, a startup specializing in technologies related to trying accessories in the virtual world, said it is true that 3D technologies and VR technologies are still used in purchasing but they will definitely be used in design, and will change or even overhail the whole clothing manufacturing industry, especially the custom-made sector.