Chinese models show off swim wear during the 7th Hosa Cup China Swimwear Design contest and Hosa Swimwear Trend fashion show held in Beijing, March 28, 2011.[Photo/IC] |
"Chinese customers are relatively conservative and they are more function-driven," said Stella Zhou, a spokesperson for H&M. "Therefore, we have more one-piece suits in China for female customers."
Nowadays, around 60 H&M stores sell swimwear in China, mainly in Beijing, Shanghai, Guangzhou and Shenzhen. The company's brands COS and Monki have also started distributing swimwear products recently.
Looking ahead, H&M notes that swimming has become a popular form of physical exercise, even a recreational activity in China and will keep driving a healthy demand for swimwear products.