Advertising spending sees sluggish growth
[2012-05-22 09:16]China's advertising expenditure in traditional media increased just 1.4 percent in the first quarter, the lowest in nearly five years.
Rich media modernising today's adverts
[2012-05-14 10:05]When Zheng Bin, chief executive officer of hdtMEDIA, introduced "rich media" to China a decade ago, the advertising landscape then was unsaturated.
The appeal of celebrity advertising
[2012-05-11 08:40]Celebrities are shorthand for what the brand means - and shortcut to new concepts.
Ads to appear on book covers
[2012-05-02 11:05]Publishers have started printing advertisements on book covers in a move to help their industry sustain development and survive.
China's Internet ad reaches 14b yuan in Q1
[2012-04-25 17:20]The market size of China's online advertising reached 14.03 billion yuan ($2.22 billion) in the first quarter of 2012.
Harman targets ad professionals
[2012-04-24 16:48]Audio products maker Harman International Industries Inc opened its second flagship store in Beijing Sunday, quickening its expansion in China.
Getting the message across
[2012-04-23 10:17]Multinational advertising agencies are in control of China's advertising market due to their advanced management, adequate funding and high-end professionals.
China's ads tainted by false, unlawful information
[2012-04-20 10:03]A Chinese official said the country's advertising industry is still confronted with false and unlawful information even though it has grown into one of the world's biggest markets.
Ads tainted by false, unlawful info
[2012-04-19 17:29]A Chinese official said the country's advertising industry is still confronted with false and unlawful information even though it has grown into one of the world's biggest markets.
Advertising visionary focuses on China
[2012-04-12 08:02]Saatchi & Saatchi head eyeing fastest growing market in ad business
Tencent Q4 video advertising revenues up 70%
[2012-03-20 10:43]Tencent, China's largest instant messaging service provider, announced Monday that its video advertising revenues surged 70 percent quarter-on-quarter in the fourth quarter of 2011.
Changing habits on retail front
[2012-03-05 09:07]Xiao Le says she enjoys finding the "occasional pearl among a seabed of oysters".
Ad expenditure gets two-digit growth
[2012-02-28 13:51]China's expenditure on advertisements increased by 14.5 percent year-on-year to reach 681 billion yuan ($108 billion) in 2011, with Internet and radio becoming more popular, according to a report released on Tuesday.
Back to square one for China's advertisers?
[2012-02-23 16:11]I swear I'll scream if I see Avril Lavigne just one more time on my TV screen.
Viewers complain ads last almost as long as programs
[2012-01-04 10:25]TV networks are trying to adapt to a new advertising ban that came into effect on Sunday.
