DS, Citroen's premium brand, opened its first global flagship showroom - DS World - on March 28 in Shanghai. A unique feature of the store is that it showcases not only vehicles that are currently in production but also concept cars and classic models.
Its second flagship showroom will be opened in Paris at the end of this year. The DS5 will be produced at PSA Peugeot Citroen's joint venture with Chang'an Motors, at the end of this year.