Business / Auto China

Rent a ZINORO 1E for a greener life electric drive

By Li Fangfang (China Daily) Updated: 2014-04-28 06:36

E-mobility pioneer

BMW Brilliance strives to be a pioneer in the field and hopes to develop a brand dedicated to electric vehicle development.

"Great and fantastic inventions were sometimes not regarded as such and in several cases were either neglected or regarded as unnecessary. When the car was invented more than 100 years ago, the horse carriage was so popular that people felt that this new technology was strange and at best useful only for a limited group of people," said Kastner.

Cars have now become a necessary part of daily life and use some of the most advanced technologies in the world.

In recent years the automotive industry has caused problems as cars use fossil fuels based on limited oil reserves and emit carbon dioxide.

Although automakers have invested into research and development on combustion engines to improve fuel efficiency and reduce emissions, these will never reach zero.

"We all share the responsibility to secure our world and atmosphere for generations to come. We need other concepts of mobility to keep the air in mega cities cleaner and still ensure the mobility we need," said Kastner.

"Now all of us are witnessing the spread of a new technology, called e-mobility, fully or at least partially in the case of hybrids, put into cars by more and more manufacturers," he said. "Again, people pose the question as to whether this is necessary and where the benefits of such technology lies."

This is one of the reasons China has put itself at the forefront of new development and is actively supporting the use of e-mobility.

"The government is putting great efforts into clearing the way for new energy vehicle development," said Kastner.

Statistics from the China Association of Automobiles Manufacturers show that in 2013, China produced 14,243 electric cars and sold 14,604 units, which analysts said was mainly driven by the central government's subsidy policy for new energy cars.

China's new energy car market is booming and saw an 87.5 percent surge in sales this year to 60,000 units, including hybrid cars, according to the association.

"We are convinced that as a core pillar of BMW's localization strategy and our new energy vehicle commitment, ZINORO's success, as a Chinese premium brand, will contribute to the long term success of our joint venture and the sustainable development of the Chinese automotive industry," said Kastner.

According to the company, this commitment to innovation is what makes ZINORO 1E one of the best locally produced electric vehicles in the Chinese market, offering quality, a unique driving experience and premium features.