Business / New Cars

Reborn Maxus winning markets at home and abroad

By Li Fusheng (China Daily) Updated: 2014-08-18 13:21

Maxus is also expanding its presence in Asia. Among others, it has established a sales company in Thailand and more than 100 vans have been shipped to the country.

The automaker is also planning to establish a plant to better meet the demands of local customers.

Thailand is the third ASEAN country it has entered following Singapore and Malaysia, according to the company.

Statistics show customers in Malaysia to date have ordered more than 200 vans, 20 police vehicles and another dozen for use in transporting cash.

Maxus models have also won over international event organizers thanks to their quality.

Among others, the organizing committee of the ongoing Youth Olympic Games in Nanjing chose two models as the event's official vehicles.

The G10 MPV is used to transport the organizing committee's officials and the event's VIP guests while the V80 van is used for the event's staff and materials, according to the company.

The G10 also served as the patrol vehicle at the Conference on Interaction and Confidence-Building Measures in Asia held in May in Shanghai.

In the same month it was also selected to transport participants at the APEC meeting for trade ministers held in Qingdao, Shandong province. "Use of our models proves our ability to produce world-class vehicles. It helps enhance the reputation of Maxus and will boost their sales, especially in overseas markets," said an executive at the automaker.

He added Maxus models will also serve the APEC SME summit and sessions of the Shanghai Cooperation Organization.

In addition to quality, the company also attributed its performance to a fast-expanding sales and service network. By the end of June, it had 176 dealers and 196 aftersales service centers around the world. Both figures are expected to reach more than 240 by the end of the year, according to the company.