Two millionth sale highlights BMW's sustainable growth

BMW said that is why its BMW Premium Selection used car service has been increasingly successful since its launch in 2007. It estimates that the segment will grow even larger within three to five years.

The automaker is further improving its sales network but the focus varies among different regions.

BMW said it is expanding more dealerships in smaller cities, as they will become major engines of future growth, while sharpening its competitive edge in service in tier-one, two and three cities, which have a growing demand for after-sales services.

In order to better adapt to market challenges, BMW will help its dealers improve their competitiveness and profit-making ability by such measures as offering more support to new dealers and those who offer services such as used car trades and car loans.

Localization

Believing in the potential of the Chinese market, BMW will forge ahead with its localization campaign.

It has invested more than 2 billion euros ($2.17 billion) for infrastructure at its joint venture BMW Brilliance plants in Shenyang, Liaoning province, over the past five years.

Its two plants, located in Dadong and Tiexi, are expected to have a combined annual production capacity of 400,000 units over the next two years and a new engine plant, also in Shenyang, will start production in 2016.

The joint venture is now producing 3 Series and 5 Series standard-wheelbase and long-wheelbase cars as well as BMW's compact premium SAV X1.

The 3 Series and 5 Series long-wheelbase models were designed for the Chinese market, according to the company.

BMW said another three models would be introduced for local production, while it will also meet customers' demand for imported models.

BMW is also promoting e-mobility in China, with its BMW i available now at 11 dealerships in seven cities across the country.

In addition, its joint venture BMW Brilliance unveiled its own brand ZINORO in April 2013 and the first product of the new brand, the 1E, made its debut later the same year.

Instead of selling the cars, the joint venture is leasing them, which is believed to help improve the popularity of electric vehicles. They are currently available in Beijing and Shanghai.

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