Celebrating BMW 3 Series' 40th anniversary

The company's suggested price for the limited edition is 487,800 yuan ($77,999).

In 2014, the 3 Series launched an xDrive model, a limited Year of the Horse edition and 316Li model, all of which contributed to its sales performance.

BMW said the company would join hands with 3 Series owners and fans and hold a series of activities to celebrate the 40th anniversary through the whole year.

Mission 3 kicks off

Mission 3 is one of the most successful experiential marketing event and the 2015 edition kicked off at the 40th anniversary event on March 28.

Initiated in 2008, Mission 3 is an experiential marketing event for BMW owners and fans across the country. To date, more than 330,000 people have registered to participate in the competition, the company said.

The event covered more than 90 cities and about 90,000 BMW owners and fans enrolled last year in China.

According to Goller, Mission 3 is another contributory factor of the company's success. The eight-year-old event has become one of the most influential customer experience campaigns in the country.

Goller further said the event gives customers and fans of the BMW 3 Series the perfect opportunity to experience the driving dynamic, luxury, comfort and lifestyle the car represents.

More than 250 dealerships in the country take part in this event actively. The event connected them with more potential customers and better improved their sales and after-sale services, the company said.

BMW sold 456,732 cars in China in 2014, a 16.6 percent increase from the previous year, according to the company.

"The core values of BMW: dynamic, innovative, passionate, sustainable, are always held true. They put perfectly the value and lifestyle of our Chinese customers. Because you are young, confident, full of hopes and dreams," Goller said.

"BMW is the perfect brand to offer its customers the most emotional experience. We have, we will and we always want to turn every BMW customer into the truly passionate BMW fan," he added.

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