Visitors check out products at the ZTE stand at the Mobile World Congress in Barcelona, February 24, 2014.[Photo/Agencies] |
It launched the latest flagship smartphone and its first wearable on Tuesday, targeting mid and high-end markets.
Net profit is projected to hit 1.61 billion yuan ($260 million) in the first half. Operating revenue is expected to increase 21.9 percent to 46 billion yuan from a year earlier, according to ZTE.
The Shenzhen-based company in Guangdong introduced its latest flagship handset hours after announcing the projected results, indicating a strong desire to build up the consumer electronics division.
The handset, called Axon phone, comes with a fingerprint scanner, dual-SIM support and 128GB of internal memory.
ZTE is looking to gain a bigger share in overseas smartphone market. The Axon will be sold in China, the United States and other countries. With a 3,888 yuan price tag for the premium device, it is one of the most expensive smartphones made by a local vendor.
Adam Zeng, CEO of mobile devices unit, said: "We are excited to bring our first-ever global flagship to China – a market where our aim is to return to being a top-three smartphone vendor within the next three years."
ZTE also launched the Axon Watch, a wearable, that can be used for both fitness and health monitoring, and supports a range of applications such as phone calls and messaging.