Xiaomi upgrades its ecosystem strategy with sub-brand
By Song Jingli (chinadaily.com.cn) Updated: 2016-03-30 14:52
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Xiaomi founder Lei Jun introduced the brand Mijia at a media conference held in Beijing on March 29, 2016.[Photo provided to chinadaily.com.cn] |
The first product to enter the market under the brand Mijia is a smartphone-controlled induction heating pressure rice cooker.
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