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People wearing VR headsets test the Virtual Reality Cinema in Amsterdam, The Netherlands, March 2 2016. According to organizers, this is the world's first permanent virtual reality movie theater.[Photo/IC]
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Xu Fei, CEO of Illumina, a visual effects specialist, believes the limit of VR movies is around 10 minutes. More than that causes nausea. He makes the point however that a 10-minute VR film might suit people's fast-paced lifestyles.