Technology adds luster to 11.11 shopping festival

Tmall: Augmented reality

The Tmall cat mascot is seen on the screen of the Tmall app in Beijing, November 7, 2016. [Photo by Zhu Lingqing/chinadaily.com.cn]

Alibaba's e-commerce site Tmall released a Pokemon Go-like location-based augmented reality (AR) mobile game in its app on October 27. Consumers can chase the Tmall cat mascot across online shops and brick and mortar stores, such as Intime shopping malls, Shanghai Disneyland, KFC and Starbucks, to win special promotions or prizes.